Internet marketing is associated with several business models:
* E-commerce – In this model, goods are
sold directly to consumers (B2C) or businesses (B2B) or consumer to
consumer(c2c)
* Lead-based Websites – Strategy where
an organization generates value by acquiring sales leads from its
website
* Affiliate Marketing – The process in
which a product or service developed by one entity (e-commerce
business, single person, or a combination) is sold by other active
sellers for a share of profits. The entity of the product may provide
some marketing material (sales letter, affiliate link, tracking
facility), however, the vast majority of affiliate marketing
relationships come from e-commerce businesses that offer affiliate
programs.
* Local Internet Marketing – Strategy
through which a small company utilizes the Internet to find and nurture
relationships that are to be used for real-world advantage. Local
Internet marketing uses tools such as social media marketing, local
directory listing, and targeted online sales promotions.
The Hat terminology comes from the old black and white westerns where
the good guys wore white hats and the bad guys wore black hats.
* White hat Marketing - This form of
Internet marketing follows all of the acceptable practices for the
search engines.
* Gray hat Marketing - This is when the
practices are not specifically deceptive or abusive but lie in an area
not specifically defined blackhat but still not entirely white hat.
* Blackhat Marketing – This is a form of
Internet marketing that employs deceptive, abusive, or less than
truthful methods to drive web traffic to a website or affiliate
marketing offer. This method sometimes includes spam, cloaking within
search engine result pages, or routing users to pages they didn't
initially request.
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